Services

We have gone through the entire path of retail development in Russia since 2004: from the inside, in hiring, in consulting, in training, in creativity.
We know that Brands are facing with what the agencies don't see: offline processes, teams, assortment, seasonality, expansion.

We create stores that live and develop - and not just look beautiful.

Because we see the essence of the Brand, we know the algorithm of visual merchandising., and we endlessly develop our awareness of account for the analysis of retail trends around the world.

Retail-design

EXPERTISE

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Retail Design Consulting — a strategic office within the Brand Ecosystem Design

Marina Kazakova

Brand coach, strategist, founder of the VM school and bureau. She has worked with global brands. Created an algorithm for commercial retail design.

Maria Sementsova

An RDCB partner. She has worked with global brands, and is a VM Expert with 15 years of experience.

Why do we need corporate trainings in retail?
Corporate programs in visual merchandising, retail design, window dressing and product display are not just training. It is a tool that enhances the competencies of employees at any level:

• For line sellers, it helps them understand how the product "works" in the store's space.
• Full-time visual merchandisers - develops creativity and provides practical tools to improve the layout and design.
• Tenants and administrators of the shopping center - helps to build the visual policy and standards of the gallery.
• Top managers and franchisees - provides insight into how to integrate the brand's DNA into offline retail.

Our trainings:

• They broaden your horizons, giving you knowledge not only about the brand, but also about market trends.
• They form a single visual code in the team.
• They teach you to see a store as a complex system, from zoning to customer's emotional perception.

We develop and conduct these programs as a Retail Design Consulting Bureau based on 20+ years of expertise and hundreds of successfully trained teams.

In 2019, we, as the WOODI Retail Design Bureau, developed standards for store design and product presentation for the Russian Fujifilm market. These materials became the basis of Marina Kazakova's speech at the Fujifilm franchisee business conference in Skolkovo, where she spoke about the brand's retail formats and the role of visual merchandising in maintaining order and increasing sales.

In February 2020, we held a hands-on workshop on product placement at the Wonder Photoshop photo printing store (MEGA Khimki), consolidating our knowledge on a real site.
Project results:
Training: Skolkovo, 2019

• 50+ Fujifilm Russia Partners
• A business program, a pitch about the importance of VM standards, and a presentation of a product layout guide for the entire network in Russia

Workshop: MEGA Khimki, February 2020

• 20+ employees of Moscow Wonder Photoshop stores
• Practical work on the layout of goods and the creation of visual order in the store.

Marina Kazakova's collaboration with the INGKA international group (which includes IKEA and MEGA) began in 2004, when she became a full-time interior designer at the first IKEA store, Khimki, in the Communication & Interior department. After 15 years, Marina and her Retail Design Bureau WOODI became the official contractor for creative tasks and training of staff and tenants. For three years, we have been conducting trainings for tenants of the leading MEGA shopping centers in St. Petersburg. Such programs are important for the management company because they teach tenants retail design, visual merchandising and product presentation., they immediately receive tools for practical use. For the shopping center, this means maintaining standards and visual order, while for tenants, it means increasing sales and efficiency. Marina Kazakova, as an experienced speaker, is able to simply and clearly show how design and beauty directly affect the commercial result.

Project results:

• MEGA Dybenko, August 2018
• 2 days, 50+ tenants
• Training on the importance of visual merchandising and seasonal window display.
• MEGA Belaya Dacha, September 2017
• 2 days, 10+ MEGA tenant managers across Russia
• Training on VM trends and standards and methods of transferring this knowledge to tenants.
• MEGA Parnas Business College, September 2018
• 50+ tenants of MEGA Dybenko
• A customized visual merchandising program for the MEGA Parnas Business College educational platform.

In 2018, we conducted a training course for owners and managers of beauty salons and spas at the Comfort Zone Moscow office. The organizer is Red Spa Services, an agency dedicated to standardizing visual processes in the beauty industry.
The main problem faced by such salons is the lack of knowledge among the owners and employees about retail, visual merchandising, equipment, purchasing path and product layout.
The program included theory and practice on the display of goods in beauty retail: how to create order and attractive presentation of products in the retail area of the salon using visual merchandising techniques.
Results:

• Summer 2018
• 20+ salon owners and managers
• The theory of the layout and adaptation to beauty salons
• Workshop with Comfort Zone products.

NordTex is one of the largest Russian manufacturers of home textiles with brands whose history goes back more than 250 years, including "Magic Night". The company's product range covers the bedroom, living room, kitchen and other categories of household goods.
As part of the training brunch, Marina Kazakova, as an expert in visual merchandising, presented techniques for the presentation of textile products. For clarity, an installation with samples of NordTex products was created, demonstrating how to design an exhibition to attract customers.
Project results:

• Date: Summer 2018
• Participants: 30+ brand representatives
• Format: Theoretical training (≈55 minutes) in an informal brunch setting
• The result: Live, corporate and informative training with practical visual examples.

Retail-design

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