← BEDESIGN
Services
We have gone through the entire path of retail development in Russia since 2004: from the inside, in hiring, in consulting, in training, in creativity.
We know that Brands are facing with what the agencies don't see: offline processes, teams, assortment, seasonality, expansion.
We create stores that live and develop - and not just look beautiful.
Because we see the essence of the Brand, we know the algorithm of visual merchandising., and we endlessly develop our awareness of account for the analysis of retail trends around the world.
We know that Brands are facing with what the agencies don't see: offline processes, teams, assortment, seasonality, expansion.
We create stores that live and develop - and not just look beautiful.
Because we see the essence of the Brand, we know the algorithm of visual merchandising., and we endlessly develop our awareness of account for the analysis of retail trends around the world.
Retail-design
EXPERTISE
© 2025 Copying of the site materials without permission is prohibited.
Retail Design Consulting — a strategic office within the Brand Ecosystem Design
Marina Kazakova
Brand coach, strategist, founder of the VM school and bureau. She has worked with global brands. Created an algorithm for commercial retail design.
Maria Sementsova
An RDCB partner. She has worked with global brands, and is a VM Expert with 15 years of experience.
We CREATE a commercial DESIGN around THE PRODUCT
A design that senses customer behavior enhances the product and makes a profit. 20 years of expertise in retail, visual merchandising and brand architecture.
Our process of working on the store's design is a well-thought-out methodology and clear stages, each of which is coordinated and confirmed by the results. We have a large number of case studies with international brands, from idea to implementation.
Beauty & Body | Beauty and Body
Home decor | Household Goods
Bed & Mattresses | Beds and Mattresses
Shoes & ACC | Shoes and Accessories
Fashion & Sport | Clothing and Sports
Retail Design Strategy
Retail is a network development concept that includes proposals for store design codes, retail equipment, visual style, retail marketing, and scaling strategies.
Term: 10 working days
Team: Strategist + visual merchandiser
At the entrance: Brand platform, Brand book, photos and addresses of stores
What is included?
Audit of brand and positioning, visual code and competitors
Development and description of formats suitable for the Brand: flagship, concept store, pop-up, etc.
Zoning scenarios, planograms, product layout logic
Format idea + design code: materials, decor, lighting, facade
Integration of retail marketing and visual merchandising
Strategy implementation plan — a step-by-step route
Result
A 40+ slide presentation with descriptions, diagrams and references that transforms the Brand into a space + a realistic action plan that you can start with tomorrow.
The store's design project
A full-fledged project in which creativity and strategy are translated into drawings, visualizations, and specifications. From the idea to the last lamp. Space is like a customer experience, not just a layout.
Duration: up to 7 weeks
Area: from 150 and above
Team: Business expert of retail design, VM expert, architect, graphic designer, designer of commercial equipment
What is included?
Detailed briefing: immersion in the brand's product segment and business objectives, selection of relevant retail trends relevant to positioning.
The formulation of the global store design idea: the metaphor of space and visual logic.
Development of a planning solution: zoning, navigation, creation of a high-quality customer Journey Map.
Calculating the capacity and creating a planogram: calculating the number of SKUs per square meter and the logic of the product layout.
Preparation of two stylistic concepts to choose from: design code materials, commercial equipment and decor in sketch format.
The adaptation of the chosen concept to the entire retail area and the formation of the final design of the store.
Development of 3D visualization of the entire retail space.
Preparation of a set of commercial equipment: visualization and drawings of wall, island, cash register equipment and displays.
Selection of three levels of trade lighting: development of a lighting scenario and a heat map of the hall.
Preparation of graphic materials (on request): navigation, POSM, banners.
Preparation of a complete package of project documentation: 12 plans (layout, decoration, sockets, electrics, floors, ceilings, furniture, etc.).
Preparation of technical specifications for production facilities: commercial equipment, advertising materials, decor.
Formation of the final specifications: a list of all the elements, indicating the materials and quantity.
Result
A ready-made design project of the store, fully adapted to the brand, business objectives and product segment. A visually integrated, functional and selling space — with documentation, visualizations, plans, specifications and technical specifications ready for transfer to production and sale.
Seasonal decoration and storefronts
Window dressing is not a decoration. This is a visual dialogue between the brand and the customer. A dialogue in which a commercial installation is not just a beautiful object, but a product metaphor reflected in space. We create storefronts that not only attract attention, but lead inside. Experience 100+ commercial installations — from shopping malls to boutiques.
Duration: up to 7 weeks
Team: Business retail design expert, VM expert, architect, graphic designer.
What is included?
Detailed briefing: campaign goals, product focus, store formats, immersion in the brand's product and business objectives, selection of relevant retail trends and showcase solutions specific to the brand's positioning.
Analysis of brand showcase formats: typology, geometry, seasonal features.
Creating a global showcase design idea: a metaphor for the season or launch, a design code (shapes, color, rhythm, key objects of the installation), two concepts to choose from.
Development of graphic materials: prints, inscriptions, POSM.
Visualizations of storefronts on a real scale and environment.
Adaptation of the chosen concept to the typology of storefronts (brand formats, cities, illumination).
Development of installation plans: detailed arrangement and installation of objects for each showcase format.
Preparation of technical documentation for all production facilities.
Formation of specifications: dimensions, materials, quantity, installation recommendations.
Result
Ready-made showcase design for the season or launch, reflecting the product focus and aesthetics of the brand. You get a visually complete concept adapted to all showcase formats, with a complete package of documentation, visualizations, drawings, wiring diagrams and specifications ready for transfer to production and retail.
Standards and guides
A merch book and a retail book are not just PDF files. This is a clear, visual instruction document, which describes in detail the principles of working with the store, with its design, with trading equipment and with the layout of the goods. The peculiarity of any guides is to draw, visualize and describe the rules as clearly as possible.
Duration: up to 10 weeks
Team: Business Strategist, VM expert, graphic designer
What is included?
Collection of technical information: store drawings (2D), drawings of commercial equipment, product photos, current rules for layout and design
Developing the stylistic presentation of a merch book
Description of the strategy and standards of product presentation and work inside the store:
Visualization of standards and scenarios
Final layout in corporate style and presentation format
Result
A document with which you can train, scale, verify and implement standards at any point of sale.
To develop a high-quality merchandise book for the product layout, we need:
the brand's commercial equipment in DWG format,
product line in the form of photos (for rendering icons),
the described rules within the network, based on which we develop standards for product presentation and work with the store.
Result
1,500+ specialists have been trained
Corporate programs for companies: IKEA, Tenants of Mega Parnas shopping center, Easy Step, Chop Chop, Ormatek, FUJIFilm Russia, ECCO
Training from line staff to VM managers and Director of Operations Management
A trained team that speaks the same visual language and uses working tools immediately after the training.
Corporate training
Author's trainings on visual merchandising, commercial design and working with space are available for teams of any level. From training interns to advanced training of VM departments and operational management.
Marina Kazakova, a business consultant in the field of retail design and visual merchandising, has been developing and conducting training programs for network and local brands for more than 10 years.
Marina Kazakova, a business consultant in the field of retail design and visual merchandising, has been developing and conducting training programs for network and local brands for more than 10 years.
Duration: up to 10 weeks
Team: Business Strategist, VM expert
We believe THAT A modern STORE IS not a point of sale, BUT A MEDIUM of meaning.
He creates a path, an experience, and an influence. If you need such a store, we are ready.
Retail-design
m.kazakova@woodibureau.ru
© 2025
*Meta — recognized as an extremist organization and banned in Instagram and Facebook products in Russia (Instagram and Facebook) are also banned in the Russian Federation.
