← BEDESIGN
Services
We have gone through the entire path of retail development in Russia since 2004: from the inside, in hiring, in consulting, in training, in creativity.
We know that Brands are facing with what the agencies don't see: offline processes, teams, assortment, seasonality, expansion.
We create stores that live and develop - and not just look beautiful.
Because we see the essence of the Brand, we know the algorithm of visual merchandising., and we endlessly develop our awareness of account for the analysis of retail trends around the world.
We know that Brands are facing with what the agencies don't see: offline processes, teams, assortment, seasonality, expansion.
We create stores that live and develop - and not just look beautiful.
Because we see the essence of the Brand, we know the algorithm of visual merchandising., and we endlessly develop our awareness of account for the analysis of retail trends around the world.
Retail-design
EXPERTISE
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Retail Design Consulting — a strategic office within the Brand Ecosystem Design
Marina Kazakova
Brand coach, strategist, founder of the VM school and bureau. She has worked with global brands. Created an algorithm for commercial retail design.
Maria Sementsova
An RDCB partner. She has worked with global brands, and is a VM Expert with 15 years of experience.
Location / Date
Mega-Khimki shopping center 2020
Wola Park, Warsaw, Poland 2021
Wola Park, Warsaw, Poland 2021
Development and production of commercial equipment
Corner design
SERVICES
Architectural supervision
Adapting the design of the corner to international venues
Бренд
Big Idea
“Designer of trading equipment for Insta brands”
Modern retail is defined by a large number of brands that are presented in an online format (online stores/Insta-stores). Especially for this brand format, a large retailer offers Pop-up zones in shopping galleries where you can temporarily present your product, hold a meeting with customers and do not need to invest in a design project and the production of a shopping corner!
Modern retail is defined by a large number of brands that are presented in an online format (online stores/Insta-stores). Especially for this brand format, a large retailer offers Pop-up zones in shopping galleries where you can temporarily present your product, hold a meeting with customers and do not need to invest in a design project and the production of a shopping corner!
Brand strategist, retail design expert
Marina Kazakova
Flex Pop-up Store is a mobile island corner that we have developed as a universal constructor for different product categories. The goal was to combine mobility and capacity, integrate areas for clothing, accessories, gadgets, digital screens, lounge spaces and retail lighting, while maintaining aesthetics and the possibility of branding under different brands.
At the opening in MEGA Khimki Corner, Pavel Volya presented the IKEA New Year's collection and the Volya clothing brand. In Poland, at the Wola Park shopping center, a Flex Pop-up Store was launched for brands selling gifts, gadgets and household goods.
At the opening in MEGA Khimki Corner, Pavel Volya presented the IKEA New Year's collection and the Volya clothing brand. In Poland, at the Wola Park shopping center, a Flex Pop-up Store was launched for brands selling gifts, gadgets and household goods.
We believe THAT A modern STORE IS not a point of sale, BUT A MEDIUM of meaning.
He creates a path, an experience, and an influence. If you need such a store, we are ready.
Retail-design
m.kazakova@woodibureau.ru
© 2025
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