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Services
We have gone through the entire path of retail development in Russia since 2004: from the inside, in hiring, in consulting, in training, in creativity.
We know that Brands are facing with what the agencies don't see: offline processes, teams, assortment, seasonality, expansion.
We create stores that live and develop - and not just look beautiful.
Because we see the essence of the Brand, we know the algorithm of visual merchandising., and we endlessly develop our awareness of account for the analysis of retail trends around the world.
We know that Brands are facing with what the agencies don't see: offline processes, teams, assortment, seasonality, expansion.
We create stores that live and develop - and not just look beautiful.
Because we see the essence of the Brand, we know the algorithm of visual merchandising., and we endlessly develop our awareness of account for the analysis of retail trends around the world.
Retail-design
EXPERTISE
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Retail Design Consulting — a strategic office within the Brand Ecosystem Design
Marina Kazakova
Brand coach, strategist, founder of the VM school and bureau. She has worked with global brands. Created an algorithm for commercial retail design.
Maria Sementsova
An RDCB partner. She has worked with global brands, and is a VM Expert with 15 years of experience.
SERVICES
Бренд
Big Idea
“Let’s turn ocean plastic into something fantastic!’
The G-star raw pop-up store is a 36 square meter image container with a deep idea and brand-supporting retail equipment.
The brand's product is made from recycled ocean plastic - this idea formed the basis for the design of the Pop-up store.
The G-star raw pop-up store is a 36 square meter image container with a deep idea and brand-supporting retail equipment.
The brand's product is made from recycled ocean plastic - this idea formed the basis for the design of the Pop-up store.
Shopping corner design
Production of commercial equipment
Architectural supervision
Location / Date
Aviapark Shopping Center, Moscow, 2018
Brand strategist, retail design expert
Marina Kazakova
“When developing the Design of a retail outlet, we take the Product and Brand Positioning as a basis. There's a lot of information and inspiration,
and as a result, a deep context is obtained. We apply visual merchandising algorithms, ergonomics of commercial equipment, and structural materials to the context, and we get a retail design., and in particular, a cool Pop Up store!”
and as a result, a deep context is obtained. We apply visual merchandising algorithms, ergonomics of commercial equipment, and structural materials to the context, and we get a retail design., and in particular, a cool Pop Up store!”
We believe THAT A modern STORE IS not a point of sale, BUT A MEDIUM of meaning.
He creates a path, an experience, and an influence. If you need such a store, we are ready.
Retail-design
m.kazakova@woodibureau.ru
© 2025
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