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Services
We have gone through the entire path of retail development in Russia since 2004: from the inside, in hiring, in consulting, in training, in creativity.
We know that Brands are facing with what the agencies don't see: offline processes, teams, assortment, seasonality, expansion.
We create stores that live and develop - and not just look beautiful.
Because we see the essence of the Brand, we know the algorithm of visual merchandising., and we endlessly develop our awareness of account for the analysis of retail trends around the world.
We know that Brands are facing with what the agencies don't see: offline processes, teams, assortment, seasonality, expansion.
We create stores that live and develop - and not just look beautiful.
Because we see the essence of the Brand, we know the algorithm of visual merchandising., and we endlessly develop our awareness of account for the analysis of retail trends around the world.
Retail-design
EXPERTISE
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Retail Design Consulting — a strategic office within the Brand Ecosystem Design
Marina Kazakova
Brand coach, strategist, founder of the VM school and bureau. She has worked with global brands. Created an algorithm for commercial retail design.
Maria Sementsova
An RDCB partner. She has worked with global brands, and is a VM Expert with 15 years of experience.
Moscow, 2024
Location / Date
Production of window decorations
Showcase design project
SERVICES
Architectural supervision
“Commercial installation highlighting the uniqueness of the product”
A showcase is essentially a visual dialogue between a Brand and a Customer. In this dialogue, the uniqueness of the proposed product is touched upon. That is, through the showcase, we sell the product - and this is the main thing.
A showcase is essentially a visual dialogue between a Brand and a Customer. In this dialogue, the uniqueness of the proposed product is touched upon. That is, through the showcase, we sell the product - and this is the main thing.
Бренд
Big Idea
We have been collaborating with the Albione and Mezzatorre brands for over two years, creating projects based on the strong idea and metaphor of a commercial installation. For each showcase, we develop two concepts to choose from, reflecting the brand's DNA. Thus, the realized FREDO concept for Albione highlights the charisma of the male audience and invites you to immerse yourself in the world of the brand's style and quality.
When creating commercial installations, we analyze the brand, product, season and target audience, taking into account retail trends, VM algorithms, graphic design, constructive and materials. Therefore, a showcase for us is not just an art, but a sales tool.
When creating commercial installations, we analyze the brand, product, season and target audience, taking into account retail trends, VM algorithms, graphic design, constructive and materials. Therefore, a showcase for us is not just an art, but a sales tool.
Brand strategist, retail design expert
Marina Kazakova
We believe THAT A modern STORE IS not a point of sale, BUT A MEDIUM of meaning.
He creates a path, an experience, and an influence. If you need such a store, we are ready.
Retail-design
m.kazakova@woodibureau.ru
© 2025
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