← BEDESIGN
Services
We have gone through the entire path of retail development in Russia since 2004: from the inside, in hiring, in consulting, in training, in creativity.
We know that Brands are facing with what the agencies don't see: offline processes, teams, assortment, seasonality, expansion.
We create stores that live and develop - and not just look beautiful.
Because we see the essence of the Brand, we know the algorithm of visual merchandising., and we endlessly develop our awareness of account for the analysis of retail trends around the world.
We know that Brands are facing with what the agencies don't see: offline processes, teams, assortment, seasonality, expansion.
We create stores that live and develop - and not just look beautiful.
Because we see the essence of the Brand, we know the algorithm of visual merchandising., and we endlessly develop our awareness of account for the analysis of retail trends around the world.
Retail-design
EXPERTISE
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Retail Design Consulting — a strategic office within the Brand Ecosystem Design
Marina Kazakova
Brand coach, strategist, founder of the VM school and bureau. She has worked with global brands. Created an algorithm for commercial retail design.
Maria Sementsova
An RDCB partner. She has worked with global brands, and is a VM Expert with 15 years of experience.
Бренд
Big Idea
The entrance group of the store is a composition at the entrance level, called the Front Table in English.
The task of the entrance group is to present an up-to-date collection corresponding to the Brand's product segment and to involve the customer in the store. In this project, the task was to create a Display on which new collaborative drops of the Brand will be presented throughout the year.
Clear, mobile, with the ability to style it to fit different collections.
The task of the entrance group is to present an up-to-date collection corresponding to the Brand's product segment and to involve the customer in the store. In this project, the task was to create a Display on which new collaborative drops of the Brand will be presented throughout the year.
Clear, mobile, with the ability to style it to fit different collections.
Audit of shoe segment displays in global retail
Development of a design project for a display, with the possibility to stylize it throughout the year
Support in the selection of production materials
SERVICES
Location / Date
Aviapark Shopping Center, Moscow 2025
Brand strategist, retail design expert
Marina Kazakova
"Retail design encompasses the knowledge of visual merchandising, and is necessarily created in order to present a product with high quality and stylize retail marketing. This was exactly the task we faced: to create an object that would be spacious, with the ability to style it for different activities throughout the year.
Before launching the project, we conducted a detailed audit and studied the experience of world leaders in the sports, shoe and fashion segments in creating "island" retail equipment - spacious, branded and adaptive for collections, promotions and activities. Based on the analysis, we offered the client 6 creative and mobile concepts. The final choice fell on a simple and powerful version - Simple Strong: a floor-mounted display that fits seamlessly into the space and works as an independent object."
Before launching the project, we conducted a detailed audit and studied the experience of world leaders in the sports, shoe and fashion segments in creating "island" retail equipment - spacious, branded and adaptive for collections, promotions and activities. Based on the analysis, we offered the client 6 creative and mobile concepts. The final choice fell on a simple and powerful version - Simple Strong: a floor-mounted display that fits seamlessly into the space and works as an independent object."
We believe THAT A modern STORE IS not a point of sale, BUT A MEDIUM of meaning.
He creates a path, an experience, and an influence. If you need such a store, we are ready.
Retail-design
m.kazakova@woodibureau.ru
© 2025
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