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Services
We have gone through the entire path of retail development in Russia since 2004: from the inside, in hiring, in consulting, in training, in creativity.
We know that Brands are facing with what the agencies don't see: offline processes, teams, assortment, seasonality, expansion.
We create stores that live and develop - and not just look beautiful.
Because we see the essence of the Brand, we know the algorithm of visual merchandising., and we endlessly develop our awareness of account for the analysis of retail trends around the world.
We know that Brands are facing with what the agencies don't see: offline processes, teams, assortment, seasonality, expansion.
We create stores that live and develop - and not just look beautiful.
Because we see the essence of the Brand, we know the algorithm of visual merchandising., and we endlessly develop our awareness of account for the analysis of retail trends around the world.
Retail-design
EXPERTISE
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Retail Design Consulting — a strategic office within the Brand Ecosystem Design
Marina Kazakova
Brand coach, strategist, founder of the VM school and bureau. She has worked with global brands. Created an algorithm for commercial retail design.
Maria Sementsova
An RDCB partner. She has worked with global brands, and is a VM Expert with 15 years of experience.
Control over the development of production drawings
Бренд
Big Idea
“Commercial installation highlighting the uniqueness of the product”
A showcase is essentially a visual dialogue between a Brand and a Customer. In this dialogue, the uniqueness of the proposed product is touched upon. That is, through the showcase, we sell the product - and this is the main thing. In this showcase, we emphasized the uniqueness of the product, and the fact that the showcase should work all year round, that is, be relevant at least in every season, because the product has no seasonality.
A showcase is essentially a visual dialogue between a Brand and a Customer. In this dialogue, the uniqueness of the proposed product is touched upon. That is, through the showcase, we sell the product - and this is the main thing. In this showcase, we emphasized the uniqueness of the product, and the fact that the showcase should work all year round, that is, be relevant at least in every season, because the product has no seasonality.
Showcase design project
Adaptation of the showcase design for 7 flagship stores
SERVICES
Location / Date
Aviapark, Moscow, 2024
Brand strategist, retail design expert
Marina Kazakova
“When developing a commercial installation, we analyze: the brand, the product, the season and the target audience for which the showcase is being developed. We take into account retail trends, visual merchandising algorithms, graphic design trends, design features and decoration materials. That's why the showcase is not really art, but still a commercial installation.”
We believe THAT A modern STORE IS not a point of sale, BUT A MEDIUM of meaning.
He creates a path, an experience, and an influence. If you need such a store, we are ready.
Retail-design
m.kazakova@woodibureau.ru
© 2025
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