We have gone through the entire path of retail development in Russia since 2004: from the inside, in hiring, in consulting, in training, in creativity. We know that Brands are facing with what the agencies don't see: offline processes, teams, assortment, seasonality, expansion.
We create stores that live and develop - and not just look beautiful.
Because we see the essence of the Brand, we know the algorithm of visual merchandising., and we endlessly develop our awareness of account for the analysis of retail trends around the world.
Retail Design Consulting — a strategic office within the Brand Ecosystem Design
Marina Kazakova
Brand coach, strategist, founder of the VM school and bureau. She has worked with global brands. Created an algorithm for commercial retail design.
Maria Sementsova
An RDCB partner. She has worked with global brands, and is a VM Expert with 15 years of experience.
GUIDE TO WORKING WITH STOREFRONTS IN THE SHOPPING CENTER The standard for the design of storefront facades and island structures: principles of light, installations, decor and order. Why is it necessary: – Unified visual code of the gallery – Quick work with tenants – Increasing the attractiveness of the space Composition and development: We visualize facades and storefronts in the right formats, show acceptable solutions and mistakes. A visual merchandiser, a brand strategist and a graphic designer are involved in the work. Format: PDF with visual diagrams, photo examples and instructions.
A GUIDE TO WORKING WITH FACADES AND STOREFRONTS FOR A CHAIN OF STORES A single standard for a brand with different store formats (street retail, shopping center). Why is it necessary: – The same visual code in all locations – Consistency of brand and seasonal design – Simplification of quality control Composition and development: We visualize facades and storefronts for different formats, record seasonal scenarios, and create checklists for monitoring. They work as a visual merchandiser, brand strategist, and graphic designer. Format: PDF with examples, diagrams, and checklists.
ISLAND RENTAL GUIDE The standard of design and operation of island structures. Why is it necessary: – Unified visual and constructive style – The order and neatness of the gallery – Simplification of work with tenants Composition and development: We visualize the islands, show acceptable materials, structures, and solutions. A visual merchandiser, a brand strategist, and a graphic designer work in the process. Format: PDF with photo examples, diagrams and instructions.
MERCH BOOK - PRODUCT LAYOUT GUIDE Product presentation guide for Fashion, Beauty, and Shoes, the same for all store formats. Why is it necessary: – System layout regardless of the product range – Unified presentation standard – Simplification of staff work Composition and development: We visualize the principles of layout, diagrams, dimensions of equipment, and product icons. We create at the intersection of the expertise of a visual merchandiser, a brand strategist and a graphic designer. Format: PDF with visual diagrams, photos and pictographs.
We believe THAT A modern STORE IS not a point of sale, BUT A MEDIUM of meaning.
He creates a path, an experience, and an influence. If you need such a store, we are ready.
*Meta — recognized as an extremist organization and banned in Instagram and Facebook products in Russia (Instagram and Facebook) are also banned in the Russian Federation.
