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Services
We have gone through the entire path of retail development in Russia since 2004: from the inside, in hiring, in consulting, in training, in creativity.
We know that Brands are facing with what the agencies don't see: offline processes, teams, assortment, seasonality, expansion.
We create stores that live and develop - and not just look beautiful.
Because we see the essence of the Brand, we know the algorithm of visual merchandising., and we endlessly develop our awareness of account for the analysis of retail trends around the world.
We know that Brands are facing with what the agencies don't see: offline processes, teams, assortment, seasonality, expansion.
We create stores that live and develop - and not just look beautiful.
Because we see the essence of the Brand, we know the algorithm of visual merchandising., and we endlessly develop our awareness of account for the analysis of retail trends around the world.
Retail-design
EXPERTISE
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Retail Design Consulting — a strategic office within the Brand Ecosystem Design
Marina Kazakova
Brand coach, strategist, founder of the VM school and bureau. She has worked with global brands. Created an algorithm for commercial retail design.
Maria Sementsova
An RDCB partner. She has worked with global brands, and is a VM Expert with 15 years of experience.
Бренд
Lou Lou is a brand created by our team, for which we have developed a design project for a 200 m2 store. Using his example, we clearly demonstrate what a full-fledged retail design project looks like.
In this case, you will see:
+ What is included in the store's design project;
+ What is the phasing when working on a store design project?;
+ What is fundamental when creating a Brand House;
+ How to create a planogram and calculate SKU per m2;
+ How much trading equipment is effective in the store;
In this case, you will see:
+ What is included in the store's design project;
+ What is the phasing when working on a store design project?;
+ What is fundamental when creating a Brand House;
+ How to create a planogram and calculate SKU per m2;
+ How much trading equipment is effective in the store;
Big Idea
SERVICES
The store's design project:
- Global idea and Design code;
- Planogram and Zoning;
- Facade and showcase design;
- Commercial equipment;
- Retail Marketing Package;
- 3D visualization of the store;
- 3d visualization of equipment;
- The album of those.Equipment documentation;
- Album of room drawings;
Fictional location
Location / Date
Marina Kazakova
Brand strategist, retail design expert
DESIGN AS A STRATEGY.
"We created this project to show that a store is not just a beautiful picture in SketchUp. This is a scenario of the customer's path, competent zoning, product presentation and the integration of identity into every detail.
Most architects think about the layout, we think about the buyer's behavior. For us, retail design is a strategy in which form is subordinated to the product, and space works for sales and impressions. The LOU LOU case is our way of popularizing the expert approach: combining aesthetics, marketing and commercial logic in one project."
"We created this project to show that a store is not just a beautiful picture in SketchUp. This is a scenario of the customer's path, competent zoning, product presentation and the integration of identity into every detail.
Most architects think about the layout, we think about the buyer's behavior. For us, retail design is a strategy in which form is subordinated to the product, and space works for sales and impressions. The LOU LOU case is our way of popularizing the expert approach: combining aesthetics, marketing and commercial logic in one project."
BRIEFING
We start from the depths. At the start, we collect key information about the brand, product segment, product range and product matrix of the future store. We are requesting a DWG file of the retail space, a brand book and positioning materials.
Next, analytics: we study competitors, explore retail designs in a similar segment, and identify strengths and weaknesses.
The final step is a meeting for a detailed briefing. Here we discuss the revised data and audit results, clarify the project objectives, and formulate business goals that the store's design should address.
This stage sets the strategic and visual foundation for the entire project.
We start from the depths. At the start, we collect key information about the brand, product segment, product range and product matrix of the future store. We are requesting a DWG file of the retail space, a brand book and positioning materials.
Next, analytics: we study competitors, explore retail designs in a similar segment, and identify strengths and weaknesses.
The final step is a meeting for a detailed briefing. Here we discuss the revised data and audit results, clarify the project objectives, and formulate business goals that the store's design should address.
This stage sets the strategic and visual foundation for the entire project.
CREATIVE PART STAGE 1 | A GLOBAL IDEA
For us, the store is the Brand's home, where every detail reflects its character. The global idea of the store is born at the junction of the brand platform, corporate identity, target audience research and understanding of its needs, as well as a key business objective.
We create a deep metaphor and meanings that the buyer "considers" in space. We accompany the idea with a planogram to calculate the SKU immediately and make sure that the creative solves business problems.
For us, a global idea is the foundation where aesthetics and strategy work together.
For us, the store is the Brand's home, where every detail reflects its character. The global idea of the store is born at the junction of the brand platform, corporate identity, target audience research and understanding of its needs, as well as a key business objective.
We create a deep metaphor and meanings that the buyer "considers" in space. We accompany the idea with a planogram to calculate the SKU immediately and make sure that the creative solves business problems.
For us, a global idea is the foundation where aesthetics and strategy work together.
CREATIVE PART STAGE 1 | 2 CONCEPTS TO CHOOSE FROM
After agreeing on a global idea, a planogram and a layout, we show how the concept will sound in space. To do this, we present two stylistic concepts in the format:
After agreeing on a global idea, a planogram and a layout, we show how the concept will sound in space. To do this, we present two stylistic concepts in the format:
- mudboard;
- design code;
- sketches in SketchUp (without 3D visualization at this stage).
- The development of 30% of the retail equipment is to immediately see how the concept is reflected in the storefronts, shelves and the cash register area.
CREATIVE PART STAGE 2 | REFINEMENT OF THE CHOSEN CONCEPT
Of the two proposed stylistic concepts, the Client chooses one that best reflects the Brand's character and meets business goals. At this stage, we bring the concept to its full realization.:
Of the two proposed stylistic concepts, the Client chooses one that best reflects the Brand's character and meets business goals. At this stage, we bring the concept to its full realization.:
- we adapt the design code to the entire store space — 100% of the area;
- we are developing a complete set of trading equipment;
- we create 3D visualizations of the interior and facade.
THE TECHNICAL PART
Technical elaboration is no less important than creativity. At this stage, we create a complete set of working documentation and specifications so that the project can be implemented without loss of quality and design.
As part of the stage, we are developing:
Technical elaboration is no less important than creativity. At this stage, we create a complete set of working documentation and specifications so that the project can be implemented without loss of quality and design.
As part of the stage, we are developing:
- technical documentation for all production facilities - commercial equipment, advertising materials and decorations;
- AR - conceptual store design solutions;
- working specifications with the exact number of objects produced and purchased.
We believe THAT A modern STORE IS not a point of sale, BUT A MEDIUM of meaning.
He creates a path, an experience, and an influence. If you need such a store, we are ready.
Retail-design
m.kazakova@woodibureau.ru
© 2025
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