← BEDESIGN
Services
We have gone through the entire path of retail development in Russia since 2004: from the inside, in hiring, in consulting, in training, in creativity.
We know that Brands are facing with what the agencies don't see: offline processes, teams, assortment, seasonality, expansion.
We create stores that live and develop - and not just look beautiful.
Because we see the essence of the Brand, we know the algorithm of visual merchandising., and we endlessly develop our awareness of account for the analysis of retail trends around the world.
We know that Brands are facing with what the agencies don't see: offline processes, teams, assortment, seasonality, expansion.
We create stores that live and develop - and not just look beautiful.
Because we see the essence of the Brand, we know the algorithm of visual merchandising., and we endlessly develop our awareness of account for the analysis of retail trends around the world.
Retail-design
EXPERTISE
© 2025 Copying of the site materials without permission is prohibited.
Retail Design Consulting — a strategic office within the Brand Ecosystem Design
Marina Kazakova
Brand coach, strategist, founder of the VM school and bureau. She has worked with global brands. Created an algorithm for commercial retail design.
Maria Sementsova
An RDCB partner. She has worked with global brands, and is a VM Expert with 15 years of experience.
SERVICES
Бренд
Big Idea
“Conceptual design of the niche perfumery corner".
A multi-brand corner of niche perfumes from the RIVGOSH brand, where we efficiently zoned the retail space on 70 square meters, highlighting the entrance group, branded shelves, on which we clearly worked out the declared planogram from the Client, and created a front wall completely covered with minimalistic landscaping, supporting visual zoning. Project, where beauty is a strategy.
A multi-brand corner of niche perfumes from the RIVGOSH brand, where we efficiently zoned the retail space on 70 square meters, highlighting the entrance group, branded shelves, on which we clearly worked out the declared planogram from the Client, and created a front wall completely covered with minimalistic landscaping, supporting visual zoning. Project, where beauty is a strategy.
Store Design
Development of commercial equipment
Production of commercial equipment
Collaboration with Flower bazar - Corner gardening partners
Location / Date
Atrium Shopping Center, Moscow, 2022
Brand strategist, retail design expert
Marina Kazakova
"This project is my spatial metaphor for "silence inside the city." We have created 70 sq. m. A piece of pure visual code for niche perfumes: a cool, chrome-plated corner where metal and greenery do not compete, but enhance each other. This is an aesthetic of orderliness, in which air and light form the scenario of the buyer's attention."
We believe THAT A modern STORE IS not a point of sale, BUT A MEDIUM of meaning.
He creates a path, an experience, and an influence. If you need such a store, we are ready.
Retail-design
m.kazakova@woodibureau.ru
© 2025
*Meta — recognized as an extremist organization and banned in Instagram and Facebook products in Russia (Instagram and Facebook) are also banned in the Russian Federation.
